Brian Armstrong Book Recommendations (All-Time)
Book 1 - Made to Stick by Chip Heath
Brian Armstrong: "How to make your message memorable so it will spread."
Book 2 - The God Delusion by Richard Dawkins
Brian Armstrong: "Many people believe simply based on how they grew up, without ever questioning."
Book 3 - The 22 Immutable Laws of Marketing by Al Ries
Brian Armstrong: "Most brands try to do and be too much, but the customer can only remember you for one thing. Each brand should do one thing, and be the best in that category."
Book 4 - Hackers & Painters by Paul Graham
Brian Armstrong: "Probably the greatest number of insights per paragraph, and a master of metaphors."
Book 5 - The Wright Brothers by David McCullough
Brian Armstrong: "An inspiring biography. It was incredible to hear about the determination, constraints, willingness to endure ridicule, disbelief, etc that the two brothers endured on their journey to invent the airplane. A worthwhile read for all builders."
Book 6 - The Master Switch by Tim Wu
Brian Armstrong: "I do agree that all networks tend toward centralization over time. Great book on this."
Book 7 - The Dip by Seth Godin
Brian Armstrong: "If you don’t love something enough to stick with it for 10+ years (even if you see no success during that time) then you should probably quit. This book made me move to Silicon Valley and double down on being a tech entrepreneur. I sometimes recommend it to people who are trying to decide what to do with their life."
Book 8 - The Four Obsessions of an Extraordinary Executive by Patrick Lencioni
Brian Armstrong: "A book about building teams, creating clarity in organizations, etc."
Book 9 - When I Say No, I Feel Guilty by Manuel J. Smith
Brian Armstrong: "Life is better when you only agree do the things you really want to do."
Book 10 - The Female Brain by Louann Brizendine
Brian Armstrong: "This book was recommended to me by a female executive who suggested all male CEOs read it. It was quite good."
Book 11 - The Psychology of Achievement by Brian Tracy
Brian Armstrong: "You can create any life you want, and are not at the effect of your circumstances."
Book 12 - High Output Management by Andrew Grove
Brian Armstrong: "Surprisingly, I found I was already using many of the management ideas in this book (1:1, OKRs, etc) which is a testament to just how influential this book is."